As a Marketing Communications Officer at Mac Partners Training Institute (MPTI), I specialize in developing and executing comprehensive marketing communication strategies. My goal is to enhance corporate branding, accelerate growth, and drive profitability. Leveraging my strong graphic and digital skills, I create high-quality content and engaging marketing collateral. My passion for marketing fuels my commitment to crafting impactful campaigns that resonate with our target audience.
Beyond my role at MPTI, I bring valuable experience to the table. As the Creative Team Lead for the Quality 4 Water initiative in Ghana, I spearhead captivating video content, promotional tactics, and public relations efforts. Our mission is to highlight the significance of water quality and conservation, educating and entertaining a broad audience. Additionally, I serve as the Video Production Manager for Caleb Kudah’s YouTube channel, where I continue to deliver top-notch content.
Armed with a Master of Arts in Brands and Communications Management and a Bachelor of Arts in Communication Design, I’m eager to explore opportunities across various corporate sectors—ranging from mining and oil to manufacturing and education. My creative and innovative skills are poised to create positive change and serve both my community and country in meaningful ways. 🌟🎥🌍
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I oversee the development and execution of comprehensive marketing strategies, accelerate growth, and boost profitability through high-quality content creation and engaging marketing collateral.
I am responsible for managing the company's social media accounts, developing and implementing strategies, creating content, and overseeing engagement on all platforms and design software such as Adobe Creative Suite.
I collaborate with the new media team to create visually appealing graphics and content for programs, and social media platforms, manage social media accounts, monitor and share live streaming of TV/Radio programs on Facebook, take the lead in streaming radio news content on Facebook and YouTube channels.
I assist in enhancing the company's brand reputation and stakeholder engagement by aligning internal and external stakeholders with business objectives through the implementation of strategic communication plans based on strategic priorities and developing content for health, safety, and wellbeing updates, as well as contributing to regional-focused stories for Ahafo Digest newsletters.
I design and produce quarterly town hall posters and flyers for internal events, assist in organizing mine tours by booking venues and obtaining approvals for access forms, support the multimedia specialist in implementing photo and video cataloguing plans, and also design templates for various employee communications, including announcements, RSVP, Monthly Health & Safety, Full Potential, and GM Monthly updates.
University Of Professional Studies (UPSA), Accra
Master of Arts in Brands and Communications Management
Aug 2022 - Aug 2023
Activities and societies includes,
Brand Management, Business Research, Marketing Management, Communications.
The Programme helps participants to develop a high-level understanding of contemporary branding and communications techniques. Students will be equipped with strong creative and problem-solving skill, brand management and advertising.
Kwame Nkrumah University of Science and Technology, Kumasi
Bachelor of Arts in Communication Design
Sep 2016 - Jul 2020
Activities and societies includes,
Volunteered as Deputy EC for the Art Department, Joined Unity Hall Cadet.
Communication design encompasses the thoughtful creation of printed materials, crafted items, electronic media, and presentations to engage and communicate with people. Its ultimate goal is to create impactful experiences that resonate with customers, leaving a lasting impression and achieving the desired outcomes.
Aggrey Memorial A.M.E. Zion Senior High School
WASSCE Certificate, Visual Art
Oct 2012 - Jun 2015
Activities and societies includes
Contingent Sergeant Magor, CSM for Aggrey Cadet Corps.
Core curriculum consisting of English Language, Integrated Science, Mathematics & Social Studies. I enrolled in visual arts as a major, Elective Maths, Graphic design, General Knowledge in Art, Ceramics.
Skills: Graphic Design · Ceramics · General Knowledge in Art
